Showcase are a company who have been providing the music & entertainment industries with a very thorough and accurate directory for over 50 years. In a project to reduce manual work and expand their directory, they approached us to provide them with data.
We'll let James Stanbridge, Director of Showcase, explain...
Hi! We’re Showcase Music; the world’s leading online music directory and the publisher of ‘International Showcase’, an annual publication considered the ‘bible’ by the music production industry.
To celebrate our 51st successful year we were exploring new ways to grow our business across the music and entertainment industry and decided to increase our directory offering to include Artists, Agents, Bands, Booking Companies together with offering some pertinent industry metrics.
Without an available database to buy, where do you start? Buy an existing company? Undertake an expensive telephone marketing exercise? Spend thousands of hours manually searching the internet and writing down contact details? All of these were cost and time prohibitive.So, how do you get specific, good quality data in volume?
Having spent hours speaking to various database companies I was eventually introduced to Chattering Monkey, a refreshingly clever group of data specialists who suggested we could ‘scrape’ publicly available data directly, using their ‘scraper-bots’ and keep it enriched through automatic updates. This was a much faster and much more cost effective solution than those offered by others, where do I sign?
After an exciting meeting where we discussed how the data was to be used and also other possibilities for its future use and re-use (great brainstorming session!), we agreed the data we wanted to collect and set some milestones.
Due to the volumes of available data relating to music artists and bands it was important to apply ‘filters’ within the search algorithms to ensure we only collected the right levels of data e.g. the artist/bands had over ‘X’ number of followers, shares, likes etc. whilst being mindful of the amount and type of data we wanted to use.
We also had to ensure other parameters were included, such as those to check that we’re only capturing data from the most trusted web sources verses the most recently published content to maintain high levels of accuracy and relevancefor its ongoingenrichment.
We agreed Chattering Monkey would create a custom ‘scraper-bot’ for each website and using their scraper platform, we set them to run daily, collecting and returningdata to us.
After a quick two weeks of development the bots were ready to launch. We started to see data being returned in minutes and after a couple of ‘tweaks’ were collecting 90,000 records every two days, with 360,000 records collected in just two weeks. The data is of excellent quality and not only is it kept up to date automatically, but, by enriching it with new contacts as they’re identified and tracking their maturity, I can alert my sales team to make early introductions and increase sales too!